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& nbsp; & nbsp; Li Ning: Nike, Adidas compete & nbsp; & nbsp; & nbsp; It is true that, if the comparison in the world, Nike and Adidas are the two giants sports field deserved, whether it is put into its sales revenue, number and quality of contract star, and even advertising, etc. and so on, all the other competitors far behind. However, since these two brands to enter China, they have to begin a study of local brands in China, because the brand holds the Chinese sporting goods market, the largest total sales. The brand, which is "Li Ning." & nbsp; & nbsp; & nbsp; & nbsp; in fact, in China, to work with Nike, Adidas sporting goods brands compete only "Li Ning." Sports field in China, "Li Ning" popularity is no doubt that in the investigation China sports brand awareness in 2003, "Li Ning" and Nike ranked first in the group. Just a few years, Li Ning has been completed from a "well-known gymnast" brand into a well-known brand of change. Change naturally bitter sweet, bitter is arduous process, sweet mature brand, however, from the deeper sense, this change is also able to achieve one of the main Li Ning today's achievements. & nbsp; & nbsp; & nbsp; Li Ning brand〉 Personal & nbsp; & nbsp; & nbsp; a few years ago, at the beginning of the 21st century, China-made "Li Ning", has demonstrated great vitality, became the first Chinese sports field success eat crabs local brands. Nike, Adidas, or Reebok, Puma and other foreign brands of the competition, "Li Ning" is still able to achieve such success, we had very impressive. The transition from a vision of the world to attract players to a vision of the world to attract businessmen, Li Ning's success so many athletes on the road to business full of imagination, which directly led to a brand name to the athlete storm. Retro jordans for sale However, the reaction from the market point of view, not all stars such as Li Ning brand can succeed, even if they have the same founder in sports hehe exploits, why not? & nbsp; & nbsp; & nbsp; Some experts had said in an interview, the greatest benefit of the doubt that the star brand new rapid increase brand awareness, the so-called attention economy, however, a complete brand equity is not just visibility, but also to perceived quality, brand association, and brand loyalty. But most star brand but often overlooked part of brand building in this analogy, "Milou" wine, although high prices, but the quality can be considered more than "Wuliangye" has several few, therefore, since it can not form a complete brand equity , the brand will naturally fleeting. Thus, in addition to the effect of the star itself, the Li Ning's success in one hand, thanks to more mature commercial operation. & nbsp; & nbsp; & nbsp; from the perspective of brand building, the "Li Ning" brand building at the beginning to establish a personality cult of alternative development path with the brand connotation. Aside too brilliant athletic career achievement pressure on the brand itself does not say, is not conducive to the brand given different connotations. This is why so many entrepreneurs or active, or himself as a star, showbiz newcomers elderly pay attention to enhance the appearance rate, or even the first mixed Lianshu while passively, once legend, today's business star Li Ning has gradually deliberately kept a low profile, farther and farther away from the public and the media why. & nbsp; & nbsp; & nbsp; in their understanding of the sport, perseverance and pursuit to build the basis of culture, after the Li Ning brand, "Li Ning" more to act as a major shareholder, a role of chairman. To cheap foamposites day's Li Ning brand, has covered basketball, football and tennis supplies, such as several major products line, Li Ning Li Ning brand professional team has conducted a deeper interpretation, and give its younger, more vibrant brand connotation . Perhaps successfully injected into a brand among sports concept, is Li Ning brand to popular consumer favorite, and was the key to a geometric growth. & nbsp; & nbsp; & nbsp; embark on the road of specialization & nbsp; & nbsp; & nbsp; mention Nike, people will automatically think of basketball; Speaking of Adidas, people will involuntarily think of football, professional sports brand deepening tremendous impact. As China's leading sports brand people, "Li Ning" the same specialization as the first priority should pay attention to. & nbsp; & nbsp; & nbsp; since embarked on the road of specialization, Li Ning company will be established as the foundation for enterprise specialized property development, to product development and continue to create as a record, a record of the race. In 1998, the company established a local company first garment and footwear product design and development center, became the first independent development of Chinese sports goods company; 1999, Li Ning Company in cooperation with SAP AG, the introduction of AFS solutions for clothing and footwear, become China's first ERP implementation sporting goods business; in 2004, Li Ning Company in cooperation with the Department of Human Movement Sciences of the Chinese University of Hong Kong, on the mechanical properties of Li Ning Company's production of sports shoes, exercise biomechanics testing, a professional athlete's foot database, characteristics of professional sports data collection and analysis, so as to further enhance the professional products Retro jordans for sale and comfort; this year, Li Ning Company in cooperation with foreign research institutions, in August 2004, Li Ning Company with the United States R & D company Exeter Dr. Ned Fred-erick cooperation, joint efforts to Li Ning sneakers core technology research and development, and in October, in cooperation with the DRD design firm, Li Ning sports shoes were designed to work, to establish a research and development center in Hong Kong on November 8, focus clothing brand Li Ning is responsible for product design. & nbsp; & nbsp; & nbsp; uphold the "tailor-made for the Asians," the purpose, after "Li Ning" of each product launch, have won a large number of domestic consumers. Coupled with fashion design combined with Chinese characteristics, such as the "Li Ning" for the Chinese delegation to attend the Olympics designed "Splendid China", "Li Ning" has been successfully created from an oriental fashion. & nbsp; & nbsp; & nbsp; all of which are all verified with the "Li Ning" in the professional road of continuous innovation and breakthroughs. After years of exploration, "Li Ning" product line from a single development to sports apparel sportswear, sports shoes, sports accessories and other series to keep pace. This also ensures the "Li Ning" in the Chinese sports market sales total of the first position in the market. & nbsp; & nbsp; & nbsp; not only in the field of product development, the sports marketing model, "Li Ning" is also sought professional. Chinese Olympic delegation from sponsors of admission to a professional service single sponsor, "Li Ning" beginning to sport refinement. Li Ning, the company initially tried to sponsor a gymnastics team, diving team, tennis team, shooting team for the professionalism of these requirements are not too strict individual, then t Cheap air jordan 12 for sale online free shipping hey began to turn their attention to basketball, football. Li Ning, the company invited a lot of sports stars as the spokesperson, spent heavily to promote their football, basketball product, everything indicates, "Li Ning" is to mature specialized company forward. & nbsp; & nbsp; & nbsp; from industry experts on the Li Ning Company can achieve such results of analysis we can find, in addition to stubbornly high brand awareness and influence, and the use of local advantages, covering China more than 2,500 sales outlets marketing network, "Li Ning" specialization is also its ability to develop into a leading cause of today, whether it is domestic first-class design and technical personnel, Asia's leading product design and development center, advanced management mechanism for International Development, or sports marketing model which is being executed, "Li Ning" positive meticulous move forward along the path of specialization, and constantly promote product technology content and overall quality improved rapidly. & nbsp; & nbsp; & nbsp; Not long ago, Li Ning, the company officially listed for trading on the Stock Exchange of Hong Kong, is China's first sporting goods company conducted an IPO. Through this listing, the company's ability to realize a leap financing. For Li Ning, the company has been "on the road" in terms of business listed in Hong Kong will undoubtedly Li Ning Company can firmer, more calmly on the professional road. & nbsp; & nbsp; & nbsp; out of Asia to the world & nbsp; & nbsp; & nbsp; "out of Asia, to the world", these eight characters for most Chinese people, it is a familiar no longer familiar phrase was originally used to excite the Chinese soccer team slogan It has been widely applied to various sports among the Chinese, and even some companie cheap jordans for sale s outside of the sports body, in this regard, Haier is undoubtedly doing a fairly good. & nbsp; & nbsp; & nbsp; in fact, "Li Ning" has already begun "to the world" and ready. In 2001, Li Ning, the company's first overseas image of the shop was established in Santander, Spain; September 2002, Li Ning Company to participate in the 14th World Women Basketball Women's Basketball Championship in Spain provides the game service. In addition, the "Li Ning" and the overseas markets based on the principle of mutual benefit dealers continue to carry out branding, sponsorship French gymnastics team, sponsored Czech gymnastics team, sponsor of the Russian university student teams and so on, "Li Ning" increasing its sports marketing The intensity and scale, and further accelerate the process of internationalization of the brand. & nbsp; & nbsp; & nbsp; on held this summer 2004 Athens Olympic Games, in addition to continue to sponsor the Chinese delegation, Li Ning also appeared in such as the Spanish team and other foreign teams of body, which explains to some extent Li Ning brand of international success. With wearing "Li Ning" the Chinese athletes on the podium again and again, "Li Ning" brand value and meaning to be fully reflected. & nbsp; & nbsp; & nbsp; After the Olympics was a joke, the Olympic marketing is like betting, for example, McDonald's bet on Guo Jingjing, Amway bet on Tian Liang, Coke bet on Liu Xiang, and "Li Ning" is always bet on The Chinese delegation, also including the Spanish team, dressed in "Li Ning" wearing Nike beat the Chinese team. While some people felt very depressed, but for the people concerned, "Li Ning" and other domestic brand development, it is also a good thing. Li Ning Sports Goods Co., Ltd. CEO Zhang Zhiyong once said: "The brand's internati Cheap air jordans for sale onalization and international